The No-Fluff System For High-Performing Men Over 40
The Urban Warrior Protocol: Rebuild Strength, Endurance, and Focus. For Life.
Most programs guess. I don’t. This is a proven system to future-proof your body in 45 minutes a day. Without burnout, fluff, or lifestyle sacrifice.
See how it works in less than 2 min
Excellent on Trustpilot • Rated 4.6/5 by busy professionals getting real change
Trapped Between Getting Soft And Burning Out.
The Comfort Trap
Modern life is engineered to make you soft. Desk jobs, convenience, and stress create a “creeping softness.” If you are currently doing nothing, you aren’t just maintaining, you are actively de-conditioning and losing your edge.
The Intensity Trap
High-intensity bootcamps and “grind” mentalities ignore your hormonal reality. Trying to fix years of softness with workouts designed for 20-year-olds doesn’t get you ripped, it leads to injury and burnout.
The Urban Warrior Protocol is the Third Path. We rebuild your body without breaking it down. I’ve navigated this transition myself, and I’ve guided over 100 men through it. This isn’t theory, it’s field-tested strategy.
Inside the Protocol: The Urban Warrior Triad
A time-efficient protocol designed to keep you strong, lean, and focused, without sacrificing the life you’ve worked hard to build.
Hybrid Training
Built To Last. We don’t pick between muscle and endurance. We build both. Using a time-efficient mix of strength and conditioning, we develop a body that’s strong, injury-resistant, and built to last. This is about capability and longevity, not just how you look.

Performance Nutrition
Real-World Fueling. You’ll learn to eat for energy, recovery, and fat loss, without obsessing over calories or giving up the foods you love. This is flexible, high-impact nutrition designed for busy men who want results and sanity.
Mindset & Identity
Automated Consistency. Knowing what to do isn’t the problem—doing it consistently is. That’s why we install rock-solid habits that rewire your identity from the inside out, so you stay on track even when work gets crazy or motivation drops.
Most clients report visible results in 30 days or less
Real Results. Zero Excuses.
These men didn’t have “extra time”—they run businesses and families just like you. They just had a better strategy. Watch how they rebuilt their bodies without pausing their lives.
Want results like these?
Men Who Refused To Settle
Real stories from high-performing men who took back control, physically and mentally.
“In just 12 weeks, I dropped 22 pounds, built muscle, and finally felt strong and confident again.”
Dave H. | Verified Client
“I stopped jumping between routines. Max helped me build strength, confidence, and hit PBs I never thought possible.”
Liam S. | Verified Client
“Max pushed me to my limit — and for the first time, I’m consistent, focused, and seeing real results.”
Krishnan R. | Verified Client
Want results like these?
No Fluff. Just Coaching That Delivers
I’ve spent the last few years coaching busy men who want to rebuild their strength, energy, and confidence — without overhauling their lives.
I’ve tested this system in the trenches — training, refining, and living it every day.
Like you, I have a business to run and a life to lead. I know that spending 2 hours a day in the gym isn’t an option. I know what it feels like to battle injuries, stress, and a schedule that fights back.
The Urban Warrior Protocol exists because I needed it myself. I stripped away the fluff and kept only what works for men like us: simple, structured, and ruthless with time.
100+ Men Coached
Refined over thousands of hours in the gym, now built for flexibility, structure, and results you can follow from anywhere.
2,500+ Sessions Delivered
Every rep, every plan, every tweak has built a smarter, simpler approach that gets results for busy men over 40.
Not A 20-Year-Old Influencer
I’m not in a lab coat or on a pedestal. I’ve built this system by living it, lifting through it, and refining it every damn week.
Everything You Need to Rebuild Strength, Energy & Confidence
Your Coaching Includes
A complete system, tailored for high-performing men over 40 who want results without overhauling their entire life.
Personalised Strength Training
Custom plans built around your goals, time, and equipment. No cookie-cutter PDFs. Every plan adapts to you, and evolves as you progress.
Cardio that fits your Lifestyle
Efficient conditioning tailored to your goals and lifestyle. You’ll know what to do, when to do it, and why it matters.
Smart Nutrition Coaching
No rigid diets. Just the right level of structure — from simple habits to full macro tracking — based on what works for you.
Mindset & Habit Support
Consistency isn’t about motivation — it’s about systems. I’ll help you build habits that actually stick.
Everything In One Place
View workouts, track progress, log habits, and message me, all via my app.
Pricing
Weekly
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Full Protocol Access (App)
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Custom Hybrid Training Plan
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Fueling Strategy
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WhatsApp Support
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No minimum commitment
Monthly
10% OFF-
Full Protocol Access (App)
-
Custom Hybrid Training Plan
-
Fueling Strategy
-
WhatsApp Support
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No minimum commitment
By clicking on the “Start Your Transformation” button you agree to the T&Cs and Privacy Policy
Only 5 spots left at this price
14-days, no-questions-asked, money-back guarantee
Limited-time bonuses worth £148/month, yours FREE
Bonus #1
Live Coaching Room
Value: £99/month
Every week, join a live group session where you can ask anything — from technique to nutrition to mindset challenges. Stay accountable, get personalised guidance, and never feel stuck again.
Bonus #2
Technique Tune-Ups
Value: £49/month
Submit videos of your lifts or cardio technique for personalised feedback. Whether it’s your deadlift, your row, or your running form, I’ll help you train smarter and safer.
Total Bonus Value: £148/month
Included FREE When You Start Now
14-day no-questions-asked guarantee. Zero risk. Just results.
My Guarantee
I’m confident my system will help you rebuild strength, energy, and drive, and set you up for results that don’t just last 12 weeks, but carry you forward for life.
You’ll feel sharper. You’ll move better. You’ll train with purpose and clarity, backed by expert support every step of the way.
But if within the first 14 days you feel it’s not the right fit for you — for any reason — just send me a message and I’ll refund 100% of your investment. No hassle. No hard feelings.
You can decide not to work with me. Or you can enrol knowing my guarantee will protect your investment.
Both decisions are risk-free, but only one of them will help you achieve your goal. Which risk-free decision will be more likely to get you to where you want to be?
14-day no-questions-asked guarantee. Zero risk. Just results.
FAQ
1. Who's this program designed for?
This is built for high-performing men over 40 who want to rebuild strength, energy, and confidence, and maintain it for decades, not just for summer. Whether you’re a CEO, consultant, or entrepreneur, it fits around your demanding lifestyle.
2. What makes it stand out?
This isn’t just a fitness plan. It’s a complete system designed for high-performing men over 40 who want to rebuild strength, energy, and drive — and stay in peak shape for life.
Here’s how it’s different:
- Holistic & Strategic
You’ll train smarter, not harder. I combine strength, conditioning, nutrition, and mindset into one streamlined system — with just the right dose of each to move the needle. Think hybrid performance with a longevity twist. - Built Around You
This isn’t a “plug-and-play” program. From the onboarding to your weekly check-ins, everything is tailored to your lifestyle, goals, and training background. - Real Coach. Real Experience
I’m in the trenches every day — training, coaching, and living the same system I teach. With 2,500+ sessions delivered and 100+ men coached 1-on-1, I know what actually works (and what doesn’t). - Built for Busy Lives
You don’t need hours in the gym. My system is flexible, efficient, and built to fit around demanding work schedules, family life, and travel. - Proven. Visible. Lasting.
Most clients start seeing results in 30 days or less. But more importantly — this is a system you can stick with. Because it’s not just about the next 12 weeks. It’s about building strength that lasts decades.
3. How's the onboarding personalised for me?
When you join my program, the onboarding process is personalized specifically for you. I’ll start by conducting an initial assessment to understand your unique needs and circumstances. This assessment will cover factors such as the equipment you have available, your current fitness level, any past injuries or limitations, and your individual goals. By gathering this information, I can tailor the program to suit your abilities and preferences, ensuring that you get the most out of your training experience from day one.
4. What if I’m not fit right now — can I still join?
Yes. Whether you’re returning after a long break or starting from scratch, the program meets you at your level and builds you up — safely and sustainably.
5. Do I need access to a gym?
No, you don’t need access to a gym to participate in my program. While some of the workouts may incorporate gym equipment, I offer a variety of exercises and training options that can be done at home or in any other setting. Whether you prefer to work out in the comfort of your own home, outdoors, or even while traveling, my program is flexible enough to accommodate your needs. I’ll provide guidance on how to adapt the workouts to your available space and equipment, ensuring that you can still achieve fantastic results without the need for a gym membership.
6. What exactly do I get inside the program?
The package includes everything you need to embark on your fitness journey with confidence and success. Here’s what you can expect:
Tailored Workouts: You’ll receive customized workout plans designed to help you achieve your specific fitness goals. These workouts are carefully crafted to challenge and inspire you at every level, whether you’re a beginner or an experienced fitness enthusiast.
Nutrition Guidance: In addition to workouts, you’ll also receive personalized nutrition guidance to support your fitness goals. I’ll provide recommendations on meal planning, macronutrient intake, and healthy eating habits to fuel your body for optimal performance and results.
Mindset Coaching: Fitness is not just about physical strength; it’s also about mental resilience and mindset. That’s why my program includes mindset coaching to help you overcome mental barriers, build confidence, and cultivate a positive mindset for success.
Support and Accountability: Throughout your journey, you’ll have access to ongoing support and accountability to keep you motivated and on track. I’ll be there to answer your questions, provide encouragement, and celebrate your progress every step of the way.
Community Access: As a member of my program, you’ll also become part of a supportive community of like-minded individuals. This community provides a space for you to connect, share experiences, and find inspiration from others on similar fitness journeys.
7. What support do I get along the way?
During the program, you’ll receive comprehensive support to ensure you stay on track and achieve your fitness goals. Here’s what you can expect:
Personalized Guidance: You’ll have access to tailored workouts, nutrition guidance, and mindset coaching designed specifically for you and your individual needs.
Ongoing Communication: I’ll be available to answer your questions, provide feedback, and offer support whenever you need it. Whether you have concerns about your workouts, nutrition, or mindset, I’m here to help.
Community Engagement: As a member of the program, you’ll become part of a supportive community of like-minded individuals. This community provides a space for you to connect, share experiences, and find inspiration from others on similar fitness journeys.
Also available are optional weekly group Q&A, and remote form reviews.
I’ll be in your corner — to guide, troubleshoot, and keep you accountable.
With this comprehensive support system in place, you can feel confident knowing that you have everything you need to succeed on your fitness journey.
8. What if it’s not for me?
Try it for 14 days. If for any reason it doesn’t feel like the right fit, just reach out and I’ll refund 100% of your investment. No hassle. No risk.
9. How do I get started?
Tap any of the buttons on this webpage. You’ll be taken to the secure checkout page to confirm your spot. Once enrolled, you’ll get immediate access to the onboarding form, and I’ll personally review everything to build your custom plan.
14-day no-questions-asked guarantee. Zero risk. Just results.
Personalised Strength Training
Mindset & Habit Support